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 October 2001
HDP take a leaf out of their own book in the preparation for IPEX 2002 Hydro-Dynamic Products (HDP) is one of the leading companies in the UK engaged in the provision of consumable products to the print industry. Based in the fast-expanding area of Shoreham Beach, the Company has found and expanded a market that regards them as innovators and a ‘gold-standard’ brand name in the area of Blanket and roller treatments, fountain solutions, chemicals, solvents and other key ingredients in the printing process. Part of their commitment to quality has been to introduce ground-breaking waste-management schemes for the benefit of their customers whereby waste chemicals are disposed of in an environmentally responsible fashion. The waste is typically collected and disposed of through recycling. For this reason HDP was concerned to promote its reputation as pioneers in this field and has commissioned a review of its outbound communications. The first task was to create a bolder cleaner logo that encapsulated the company’s thinking on the environment. The strong blue Sans font was selected to convey the modern approach of the Company and the leaf symbol placed alongside with the strapline ‘Clean Thinking. Fresh Solutions’ running through it. The new logo and corporate colourway is being applied to the Company vans to alert the marketplace in the most visible way possible – out on the road! New stationery followed, with T-shirts produced to give HDP customers an extra incentive to move forward with the Company's committment to a cleaner future. The intention is to launch a new brochure - with a very idiosyncratic approach to placing the company in its natural environment - in time for next year’s major trade show IPEX 2002 in April. MD David Sheard is determined that HDP continues to lead the way in their business sector, “We are highly regarded by our customers and competitors alike because we keep one step ahead. We are launching new products such as our hard and soft water fountain solutions to maintain that lead and we wanted a corporate image to match our ambition. Because we are still the only company in our field to run responsible waste management alongside a full product range, it really was a case of taking a leaf out of our own book!” To celebrate the new corporate image HDP are running a competition on their website. Any customer (or potential customer) who e-mails the best photograph featuring an HDP product to info@hdp.co.uk will have the photograph posted on the site www.hdp.co.uk and will receive a free Magnum of Champagne. For more information please contact Lydia at HDP on 01273 464881  Back to Main and Archive News
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